Overview
Shelving Equipment is one of the largest shelving and racking distributors in the nation. It has three geographically dispersed locations throughout the Midwest with assets of over 30 million dollars. Shelving Equipment provides shelving and racking systems to manufacturers, wholesalers, automobile dealerships, and a wide variety of industrial companies.

 

The sales that Shelving Equipment was able to make thanks to Teligence included one sale that netted over a million dollars for their company.

Problem
Shelving Equipment had reached a crossroads in growth, and needed to take the next step for its future growth. Their inside and outside sales people were too busy to develop new sales leads. The CEO wanted the sales department doing sales not Cold Calling and prospecting.

Solution
Teligence International was chosen to provide quality, qualified cold calling and prospecting services for Shelving Equipment. Teligence International sat down with Shelving Equipment and identified a demographic and a target market, as well as a geographic area.

Teligence International then contacted the targeted market with a telemarketing and emailing campaign on the behalf of Shelving Equipment. During these conversations the targeted companies were educated on Shelving Equipment and all the solutions they have to offer. We then tactfully and professionally acquired key information from the prospective clients that would help Shelving Equipment make a sale. At this time we provide Shelving Equipment with the time sensitive information, and in some cases set up an appointment for their sales force.

Benefits / Value
By having Teligence International provide the cold calling and prospecting, Shelving Equipment was supplied with real time information and needs. Teligence International’s job is to keep the pipeline full of leads to keep the sales force in a continuous selling mode, thus increasing the sales cycle as well as increasing the sales themselves.

Results / Conclusion
Shelving Equipment has seen dramatic increase in opportunities, resulting in increased sales, including a sale that netted over one million dollars as a direct result of one of Teligence International’s leads.

If you would like similar results, please contact Greg Brede at 320-762-2305